Fit Technology Integration and Research

 Jessica Veronica Couch

Strategist | Innovator | Founder

About Me

I am, someone who loves to learn, solve problems and share solutions…

In my professional journey spanning over 13 years, I have immersed myself in the art of problem-solving within the retail sector. This path has been marked by a relentless pursuit of hypothesis testing, methodological refinement, and embracing technological advancements. As a product manager, researcher, and strategy consultant, I've woven the critical thread of human feedback into the fabric of systems and processes, aiming to foster sustainable and equitable outcomes. My career trajectory, evolving from research to implementation, reflects my commitment to impactful innovation.


 

Looks Ai, The Future of Retail

As a seasoned strategist, my vision is to revolutionize the retail landscape, harmonizing the interests of stakeholders and shareholders through artificial intelligence. Looks Ai embodies this ambition. It's a peer-to-peer fashion discovery platform offering fit and style recommendations based on digital doppelgängers. This platform is not just a technological leap; it democratizes influencer marketing, making it accessible to diverse individuals regardless of shape, size, or follower count. We proudly launched the beta version of Looks Ai in June 2023, marking a significant milestone in our journey towards a sustainable and equitable retail future.

 
 

My work


 
 

Consulting: Fayetteville Road Agency

In 2019, I co-founded Fayetteville Road, addressing the lack of diversity in fashion and tech. The agency evolved into a strategic marketing consultancy, empowering women of color at the intersection of creative and technological fields.

Community: WOC Worldwide

Women of Color Worldwide, born from Fayetteville Road, focuses on supporting women of color in retail through job placements and skill development. Our flagship event, the Women of Color Fashion Tech Brunch, garnered support from industry leaders like Google Shopping and Pinterest.

Research: Luxor and Finch

Luxorandfinch began as a clothing store and evolved into a research firm specializing in retail tech and size inclusivity. Our Fit Technology 101 meetup, a platform for testing innovative fit solutions, marked a significant achievement, fostering a community now connected through a dedicated newsletter.

Trusted By

 

Features


 

Download this BOF white Paper

I am excited to share with you this awesome white paper I was featured in amongst other amazing experts on the future of AI and workforce. Download Here.