Luxor + Finch — Fashion Technology Strategy
Fashion and technology
have a connection
problem.
We fix it.
Luxor + Finch is a fashion technology strategy firm founded by Jessica Couch. We bridge the gap between innovative technology and the fashion brands that need it most — through consulting, market access, content, and proprietary platforms.
Who We Are
Where fashion expertise meets technology strategy.
Luxor + Finch is the parent company behind four interconnected fashion technology ventures — each designed to connect the right technology to the right brand at the right moment.
Founded by Jessica Couch, a Cornell-trained fashion technology strategist with 13 years of industry experience, 70+ published articles, and a track record advising some of the industry's most recognized brands and institutions.
Featured In
Consulting Services
Three ways we
create impact.
We work with conference companies, trade organizations, accelerators, fashion tech companies, publications, and educational institutions.
01
Industry Infrastructure
We help conference companies, trade organizations, and accelerators build programming, partnerships, and initiatives that serve the fashion technology ecosystem.
- Conference programming and curation
- Trade organization partnerships
- Accelerator mentorship and curriculum
- Industry event strategy
02
Market Access & Lead Generation
We help fashion technology companies reach the brands that need them most — without cold outreach, wasted demos, or conference booths that lead nowhere.
- Brand partnership introductions
- Market entry strategy
- Pitch positioning and messaging
- Directory listing and AI matching
03
Content & Thought Leadership
We help publications, platforms, and educational institutions create authoritative fashion technology content that builds credibility and drives engagement.
- Editorial strategy and writing
- Curriculum and course development
- Keynote and workshop delivery
- Newsletter and media partnerships
Our Properties
Four ventures.
One ecosystem.
Directory · AI Matchmaking
Fashion Tech Directory
fashiontechdirectory.com
The first AI-powered fashion technology matchmaking platform. Brands describe their challenge in plain language. Our AI advisor matches them to vetted solutions instantly.
Visit Directory →Shopify App · Fit Intelligence
Looks.fit
looks.fit
A Shopify fit intelligence platform helping DTC brands reduce returns and improve conversion through smarter size recommendations and customer fit data.
Visit Platform →Media · Education · Newsletter
Fashion Technology 101
Substack · LinkedIn · YouTube
A trademarked media brand covering the intersection of fashion and technology. Read by 2,600+ brand directors, buyers, investors, and retail innovators.
Subscribe on LinkedIn → Subscribe on Substack →Speaking
On stage and on the record.
Jessica Couch has spoken at SXSW, Viva Tech Paris, and events across the fashion technology industry. She brings 13 years of expertise, original research, and a distinct editorial voice to every stage.
Her talks bridge technical complexity and business strategy — making fashion technology accessible, actionable, and compelling for any audience.
Keynote Fee
$10,000
Minimum. Workshops and panels available — contact for pricing.
Founder
Jessica Couch
Luxor + Finch
The Founder
"I spent 13 years watching great technology miss the brands that needed it most. I built Luxor + Finch to fix the connection problem at every level."
Jessica Couch is a fashion technology strategist, entrepreneur, and writer. She holds a Master's in Digital Innovation for Fit Technology from Cornell University and a Bachelor of Science in Textiles from NC State. Her work spans consulting, media, platform building, and education — all in service of a more connected, intelligent fashion industry.
She has been named a Remodista Women to Watch three times, served as a mentor for the Virgil Abloh Scholarship Fund, and has spoken on stages from SXSW to PI Apparel. Her writing has appeared in Forbes, WWD, and Business of Fashion.
Featured Work
Resources & recognition.
Business of Fashion
Generative AI in Fashion — Business of Fashion
Jessica Couch featured in the Business of Fashion white paper on Generative AI in the fashion workplace.
Free Download · Framework
The 8-Step Fashion Tech Selection Framework
The proven framework that helps independent fashion brands select technology strategically — without the $50K mistakes.
Download Free →White Paper · Business of Fashion
Incorporating Generative AI Into the Fashion Workplace
Featuring Jessica Couch. How fashion businesses can integrate gen AI into their workplace, the core skill sets needed, and the frameworks required.
Read White Paper →YouTube Channel
Fashion Technology 101 — Watch & Learn
Video breakdowns on AI in fashion, fit technology, retail innovation, and what's actually happening at the intersection of fashion and tech.
Watch the Series →