What Is Fit Tech?
The Future of Fashion
“Fit tech is the implementation of applicable knowledge, best practices, techniques and innovation that reduces the pain points caused by poor fit and matches people to products.”
Our Research
Our team is constantly researching the needs of consumers.
Fit is the number one reason why shopper return clothing. Additionally, fit is the cause for poor customer loyalty, the excessive amounts of dead inventory and other issues affecting the supply chain. Technology exist to help brands and retailers collect the right data on their customers and create superior experiences that resonate organically.
We believe fit is a combination of both anthropometric data and consumer preferences both require engagement and consideration of the consumer as a priority.
Our Priority: Matching People to Product
The issues in fashion stems from a lack of R&D, antiquated processed and view points, as well as a poor relationship between products and customers.
We are reshaping how brands and retailer view the relationship between, technology, the human body and retail through our strategies. We believe true sustainability comes by balancing the relationship between stakeholder ( customers and employees) and shareholder value.
OUR METHOD: customized solutions
We take a holistic approach to resolving issues caused by fit. We address both the obvious and non-obvious issues caused by fit. For each brand and retailer we work with, we take a deep die into the company structure, customer behaviors and intentions in order to create custom solutions.
We believe there is no one solution for fit based issues. Instead we use our database of fit technology companies that have been vetted, and we integrated them throughout the supply chain. When necessary, we build solutions to help resolve issues caused by fit.