My Size, Inc. Comments on Successful September 2018 Promotional Activities

AIRPORT CITY, Israel, Oct. 3, 2018 /PRNewswire/ -- My Size, Inc. (the "Company" or "My Size") (NASDAQ: MYSZ) (TASE: MYSZ), the developer and creator of smartphone measurement applications, today commented on a successful September 2018 that included participation in several key high-profile fashion and retail events across the country.

Key highlights include:

Showcasing MySizeID™ at CurvyCon, a premier New York Fashion Week event for the plus-sized apparel industry, where the Company also served as a sponsor. My Size executives demonstrated the Company's smart measurement technology and received an overwhelmingly positive response by retailers and influencers within the industry.
Sponsorship of Shop.org, the e-commerce industries' most important event. My Size met with retailers from various industries to highlight how MySizeID™ can help enhance the shopping experience for consumers while decreasing costly returns for the retailers.
Hosting an exclusive Fit Party with two global apparel companies in New York City, where attendees received their own personal fit profiles following a measurement session with MySizeID™ and a My Size expert. The feedback from attendees was overwhelmingly positive, according to a post-event survey which indicated the following:

o 97% thought MySizeID™ was easy to use;

o 97% said the body measurements received from MySizeID™ were correct;

o 95% said the size recommended by MySizeID™ was accurate;

o 95% said they would feel confident using their MySizeID™ measurements to shop online; and

o 100% said they could see themselves using an app like MySizeID™ while shopping online.

The launch of the Company's MySizeID™ consumer application for iOS mobile devices. By entering the iOS market, MySizeID™ is now available for download by the more than 700 million iPhone users worldwide.

"With over 1.7 million different online stores and retailers selling apparel through third-party commercial sales platforms, there is a very large opportunity here for us at My Size to create a market for great, accurate, real-time size and measuring standards. We continue to invest in educating the market as to the cost savings and revenue opportunities we can deliver through integrating with MySizeID™, while building value in the brand and for our enterprise on behalf of our shareholders," said Ronen Luzon, Chief Executive Officer of My Size. "We remain excited about the opportunity to improve the customer buying experience through innovative applications for the customer that are simultaneously differentiating solutions for apparel manufacturers and distributors."

About My Size, Inc.

My Size, Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique measurement technology based on sophisticated algorithms and cutting-edge technology with broad applications including the apparel, e-commerce, DIY, shipping and parcel delivery industries. This proprietary technology is driven by several algorithms which are able to calculate and record measurements in a variety of novel ways. To learn more about My Size, please visit our website.www.mysizeid.com. Follow us on Facebook, LinkedIn and Twitter.

Please click here for a demonstration of how the MySizeID™ retail app works.

Please click here to download MySizeID™ for iOS.

Please click here for a demonstration of the SizeUp™ "measurement from the air" smart measuring tape.

Please click here for a demonstration of how the BoxSizeID™ app works.

Cautionary Statement Regarding Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results to differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company's filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

Israel Press Contact:
Eran Yoels
Rimon, Cohen and Co.
Eran@rcspr.co.il

U.S. Press Contact:
Matthew Bretzius
FischTank Marketing & PR
matt@fischtankpr.com

IR Contact:
Darrow Associates Inc.
Peter Seltzberg, Managing Director
Investor Relations
pseltzberg@darrowir.com

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SOURCE My Size Inc.