Amazon purchased Bodylabs last year. Based on the past, I predict that Amazon is going to attempt to solve the fit problem through private label creation. If you’re skeptical, watch the video and consider that history often repeats itself and the fashion industry is overdue for another shake up!
Read MoreThe private label boom in the lat 1980's was mainly responsible for building our modern day retail giants. So what can retailers learn from the past to take them into the future successfully?
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