The Shape Factor: How 1 post about body shape got 58K views
Many moons ago I worked as a personal stylist and I delighted in my job. Helping people find their best fit was easy for me. Fit was the first observation I made about a shopper. After a conversation, I would better understand their preferences and after looking through a past purchase history or heavily scrutinizing their outfit, I was able to determine which items in the store would be best for them. It was those countless hours in fitting rooms with customers that gave me a passion for fit.
On any given day I could be found counseling women on how to cope with silly sizing standards and restoring their confidence that the size 4 dress in the new brand was essentially a size two in their old favorite brand. I spent many hours reassuring southern men that a ‘slim fitting’ denim was certainly not a ‘skinny jean’ and would neither compromise their fragile masculinity nor reveal their secrets to any onlooker passing by. I was top denim seller in the department by-the-way. And finally, I was an early champion of curves, I spent a large percentage of my days convincing women with curves that it was absolutely OK to accentuate them and to not hide behind layers. In fact the fitting room was much like a confessional for many clients. My understanding of fit and the consumer comes from a very personal level of experience. My perspective on fit solutions essentially mimic the successful experiences I had in fitting rooms and building loyal customers.
When I first started my blog, it was originally dedicated to fit and styling. I developed my blog when I had an online clothing store and used it for affiliate marketing and to keep a feedback loop with my customers. I kept my readers abreast on how to rotate their looks as well and how to personalize trends. I received great feedback from my styling posts, but one post actually reached 58,000 people.
When I posted a very simple blog about body shapes, gathering existing information from across the web for my readers to view, over 58,000 women read it and many began to write me about their shape. The feedback was amazing and answering those questions felt like I was back in my personal styling days! Essentially I became a virtual stylist. To better help people I used Polyvore to put together looks with my items and others to help them understand their shapes better.
The experience made me realize that shape is a big deal to people all over the web. Not having all the shapes represented in ads, or online makes it difficult for women and men to really understand how items will fit on their bodies! It helped to fuel my passion for fit and my perspective on fit technology. It is also why I advocate that fit technology isn’t just about software or hardware, it’s about accommodating the shopper by understanding them, their preferences and what’s best for their bodies.
My passion for styling and shape is also why I created Shop By Shape™ which is a simple way to organize digital catalogues that’s based on the shape of your customers. This is just one example on how fit perception can be enhanced digitally. For information on the concept please feel free to contact me! It works for smaller and larger brands alike and the results are higher conversions online and less returns due to fit. There is no direct link for SXS on the website but the link will take you there directly.
Below is the list of body shapes from the blog I wrote. The five traditional shapes are no longer the standard, all 12 shapes should be understood when attempting to understand fit and body. So what’s your fit strategy?
Hourglass
Large Chest (same size as hips)
Small waist
Short waist
Average/Long legs
Hips proportionate to breasts
Generous thighs
Average/Broad shoulders
Brick
Broad shoulders,
None defined waist line
Average tummy
Flat bum
Chunky thighs
Average legs
full calves
Skittle
Small/Average Breasts
Slim waist
Pelvis and hip width similar (shelf like)
Average/short legs
Bigger thighs,
Larger calfs
Narrow/Average shoulders
Lollipop
Larger breast
Slight waist definition
Slim hips in comparison to shoulders
Long legs
Average/Broad shoulders
Cornet
Broad Shoulders
Small chest size
No waist definition
Slim hips
Long slim Legs
Pear
Narrow shoulders
Small cup size
Long waist
Flat tummy
bottom heavy
Shorter thick legs
Cello
Average/Broad shoulders
Large Chest
Shorter waist
Large hips,
Large glutes bottom,
Big thighs
Slim lower legs
Goblet
Broad shoulders
Large Chest
No waist definition
Narrow hips
Long legs
A bit of tummy
Column
Shoulder width same as hip width
slight waist
Longer legs
Bell
Significantly slimmer shoulders as compared to hips
Small cup size
smaller shorter waist
Average or long legs
Larger thighs
Larger bottom
Apple
Narrow shoulders
Average cup size
Average leg length
Tummy bigger than breasts, mid section is largest
Vase
Larger cup size
Gently Curving longer waist
Hip size equal to chest size
Slim thighs and legs
small, slim waist
Average or long legs
Larger thighs and rear
Jcouch@luxorandfinch.com